Walker Zanger Adopts Responsive Design Site
Preface Media created an innovative responsive design website for Walker Zanger. As a premiere tile company, Walker Zanger offers a wide variety of tile materials, ranging from ceramic, metal, quartz slab, stone, stone slab, terracotta, glass, porcelain, slab, stone mosaic and stone tile to wood. Preface Media was able to create a comprehensive product catalog that enables customers to easily search for specific materials. Additionally, customers can filter their product search by type, narrowing down selections by borders, decorative field, field, molding, mosaic borders, mosaic field, trim/corners, columns, dots and decos, liners, mosaic, mosaic decorative field and mosaic liners. Optional refinement searches include by size and color.
This responsive design has enabled Walker Zanger to boost their business, as customers’ can easily search for tile that interests their personal needs, while appealing to their sense of styles.
Preface Media’s website redesign makes it easy to view Walker Zanger’s entire tile collection. Customer’s can browse by style, type and manufacturer, which makes it simple to choose the right type of tile for specific architectural styles.
Walker Zanger’s website focuses on an interactive UX design, which is proven to help enhance user satisfaction. User Experience (UX) designs work to improve the accessibility, usability and interaction between the users and the products. Intertwining visual communication, graphic design and communication design appeals to users, as it incorporates images, colors and symbols to convey effective marketing messages to audiences.
This website relies on mobile viewpoints, which helps incorporate streaming videos to display the latest types of tile using interactive, engaging videos. As an added benefit, Walker Zanger’s website is completely compatible with handheld devices, which makes it easy for customers to view their site when out shopping for furniture, textiles, tile, or other household goods.
Mobile-friendly websites are no longer an option, but a necessity in today’s business world. Most customers use mobile devices when shopping, which is why it is so important that companies adapt to incorporating this technology into their current web designs.
Many companies simply assume that if they have a website, it is mobile friendly. This is not so. A mobile friendly website loads data faster, does not bog down phones and makes it simple to read data and view photos. This option costs slightly more, but is well worth it in the long run because businesses are able to achieve more sales and gain long-term customers.
Preface Media employs an expert team of professionals that are able to capture companies’ visions and turn them into realities. These realities in turn are able to boost companies’ profits and help them generate successful marketing brands.