How To Gain Blog Coverage?

It seems as if all companies and all individuals have a blog. It goes without saying that a blog is off absolutely no use without readers and coverage. Here is how to get your blog to stand out and get the coverage it deserves:

• Make the right contacts. Do not contact everyone you know and every media outlet possible. When trying to get your blog noticed, think about who will benefit from the contact. Only contact companies and individuals who have something to gain from reading your blog.
• Pitch your blog through various media outlets. Use social media, including Facebook and Twitter, to help develop your following. You can even do this before creating a blog. Your brief posts on social media can help create a sense of mystery and cause followers and fans to want to know more about you or your company.
• Be unique. Try to put a spin on your blog that no one else has. Make blog posts that are new-worthy, even though they may not actually make the news. Tell readers about your company’s anniversary or a special event you may be holding. Create human interest in the things your company does. Let people know the good you have to offer!
• Get personal. Respond to individual blog comments and reach out to individuals through direct messages on social media outlets. Let readers know that you appreciate them taking the time to read what you or your company has to say.
• Make the benefits known. Once you have established a target market, let these individuals know what they have to gain by taking the time to read your blog posts each week. Inform then of what they may learn or what they have to gain from hearing you out.

Picking the Right WordPress Theme

Everyone is blogging, picking the right WordPress theme is an important aspect of your blog. When deciding on a theme, think about design, layout, and functionality.

If you want a free theme, try to find something as close as possible to what you had in mind (you maybe able to even tweak a free theme a bit yourself). If you have decided on a Premium theme, you are going to have some options when it comes to colors and admin options. Find a theme that your really like right off the bat, this will make less work in tweaking.

Keep in mind that certain things about WordPress themes are easy to change. Colors and fonts are a rather quick fix, you just need a little CSS. Sidebar placement and changing the layout and structure are little more difficult and you will need to be comfortable with PHP to do so.

Before looking for a theme on WordPress, think about what you want. Examine other sites to get a feel for what you like and don’t like. Try to identify characteristics that draw you to a website.

Also, try to visualize what you want your site to look like. Draw up a diagram of the potential layout you would like. Where do you want the navigation bar? What colors? Etc.. If it is on your website, it should be an important factor. Next you need to figure out where you will have content and where you may have blog posts. This will help you create your site more easily.

One of the most important things to image is what you want your homepage to look like. This is the visit thing visitors will see upon viewing your page. What your page looks like is going to depend on how you are using WordPress. Is this just a blog? A magazine? Portfolio? Business site? Your needs are going to depend on how you use WordPress.

The most important thing to remember when designing your WordPress, is knowing what you want. Know what you have to have and what you are willing to compromise on. Having a plan of attack is the easiest way to get a site you are happy with.