Social Media You Should Be Using
Social media reaches large numbers of individuals with only a few key strokes. You can connect with a wide-range of individuals, differentiate your brand and distribute codes and promotional codes with relative ease at little to no cost. If you are looking to reach a maximum amount of people without exerting all of your time and energy into social media marketing, there are sites you need to be using. By now you have probably got the basic down — Twitter and Facebook. However, there are many other social media outlets out there to help you appeal to the masses.
Trying “bumping” with your customers or clients. Bump is a mobile application that gives users the ability to exchange contact information, pictures, social networking information and calendars. All you need to do is bump another individual using the application on your mobile phone.
Share unique photos with customers using Hipstamatic. This is an application available for iPhone and Android users. You can take pictures using unique lenses, flashes and films. You can then upload your pictures to Facebook or Flickr. You can even enter contests with your picture on the Hipstamatic application.
Manage your Facebook and Twitter accounts with one application known as Hootsuite. Hootsuite is a clean interface that allows you to tweet, like and update your statuses from one convenient location. You can schedule updates, set up columns to monitor tags and translate your tweets and updates into other languages allowing you to reach individuals around the globe.
Send text messages to all your customers at once using Mass Text Message. You can create custom contact groups based on the types of customers you are trying to reach. You can then send out a mass text message with your message, promotion or discount code.
The world of mobile application continues to grow. Many mobile applications are directly linked to social media. Search through the applications on your smartphone, you may be surprised at the applications out there that can help your business.
Super Bowl Social Media……
Football players and coaches are not the only individuals to come out big at the end of a Super Bowl match-up. The Super Bowl XLV winners are the Greenbay Packers and the National Football League. Aside from the obvious revenue from tickets, merchandise sales and advertising, the NFL was able to benefit from the use of social media.
Social media gave those who were not so lucky to have a ticket a peek at what it was like to be inside Cowboy Stadium. Avid Twitter, Facebook and bloggers shared photos and tweets directly from inside the stadium. Taking advantage of applications including Blogger and Flickr, the Super Bowl became a popular event through mobile application use. You could receive real time updates from you friends through the use of your mobile phone applications.
The Super Bowl introduced a new social media site known as Heapr.com. This site combines Google and Twitter searches on to one page, which presents the information you want and need much faster than having to search two different websites.
Some of the most popular searches: Steelers, Packers, National Anthem, Super Bowl, Half Time, Usher, Black Eyed Peas, Win, Game, Halftime Show.
Additionally, real time blogging has become a thing of the past. Journalists have turned to Twitter and updated their followers with 140 character updates of the game. After all, do you really need an entire blog entry to say Touchdown, Packers or Sack, Steelers ? Probably not.
Testing Rich Media
Testing your rich media site is a great way to gain invaluable feedback and insights into what potential consumers want. What better way to test the functionality of your rich media than allowing actual consumers to access the beta version of your site?
By allowing actual consumers to test the beta version of your rich media site, feedback and insights are 100% accurate. Additionally, using actual or potential customers to test of the functionality of a rich media pages costs a company nothing.
A great way to get customers involved in testing a beta site is to use social media. Twitter followers and Facebook fans make for great test markets. Social media is free and will provide you with a large number of individuals from diverse backgrounds to partake in your test. Keep in mind that just because someone is your friend or follower on a social media site, it does not mean that they have actually used your products before. This is also a great way to get potential customers interested in purchasing from you. Place a link on your social media page to your beta site. This will direct fans and followers to take a look at the beta site. Encourage users to post comments about your rich media beta site. Ask them what they like, what they don’t like, and what they feel could be approved upon.
Here’s one example. Javis Davis offered Facebook users the opportunity to test their beta site. By providing users with a secret and important duty of testing their beta site, Javis Davis got quit the response. This small Alabama bedding store had fans engaged and excited to be participating. Javis Davis treated fans to a preview of it’s new collection and allowed them to use a design configurator to experiment with different fabrics and styles.
Testing rich media sites using social media is an effective and affordable means of getting the job done. Don’t have a rich media page? Visit Preface Media’s Rich Media Solutions.
