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ZixCorp

Background
ZixCorp serves its customers with hosted business email encryption and e-prescribing solutions. ZixCorp's email encryption services ensures customer privacy and compliance to government regulations for corporate email. The encryption solution is cost-effective and nearly transparent to the user. ZixCorp's e-prescribing service automates the prescription process between payers, doctors, and pharmacies thereby reducing costs and improving patient care. ZixCorp's industry-leading solutions have grown its customer base to number in hundreds.

Challenge
The company's online presence lacked the clarity of purpose robbing the visitors to ZixCorp's website of understanding of how ZixCorp solutions fit into and enchance their core business. The company chartered Preface Media to develop and launch a new online presence for ZixCorp that would reflect the company's product lines and provide a clear and useful customer experience.

Solution
Preface Media designed a new website layout and color scheme that was complimentary to the strong yet light ZixCorp company logo. The entire website, numbering in dozens of pages was redone under the new design. The result was a richer, friendlier, and more useful user experience. In addition to look-and-feel changes, the website was made to be powered by MySQL database which allowed dynamic, real-time updates. The new pages were uploaded to ZixCorp's servers hosting the website in off-hours and in self-contained chunks so that at no time during the transition process did ZixCorp lack online presence.

To ensure ease of updates to the site, the Administrative Console application was extended for use by ZixCorp's employees. The Administrative Console allowed ZixCorp to dynamically add news clippings, press releases, and seminar information to the website via MySQL database without ever having to directly modify any HTML pages or deploy any files.

Finally, a number of security features have been added to the website, including login-protected customer support section with the knowledge base and product downloads.

Conclusion
While much of the content of the old ZixCorp site remained unchanged, everything else was redesigned and rebuilt nearly from scratch. In the end, the website's content took on new life as it was presented in a clear, consistent, and customer-friendly manner. In addition, thanks to website automation, processes, ZixCorp management team can update its site as often as needed without ever having to deal with the headache of HTML changes and file deployment.

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