Tips and Tricks #005
Utilize e-mail. While most individuals are using social media, take into consideration your clientele. If you reach a diverse clientele or a slightly older population, you may want to consider using e-mail to keep clients up-to-date on promotions, deals, specials as well as new products and services. Encourage frequent visitors to your web page to sign up for your e-mail list. This will keep you in contact with existing and potential customers.
Tips and Tricks #004
If you are looking for a website design to please all users, three words: keep it simple. A user-friendly website will keep your customers coming back. Create a website that loads quickly and is easy to navigate. When potential customers are unable to find what they are looking for or cannot load your page quick enough, they are likely to move on to your competitors’ websites. Keep customers coming back with easy-to-use format. Avoid the use of large graphics. Most importantly, make sure you company name is made known clearly!
Tips and Tricks #003
Is your website SEO friendly? A search engine optimized website will help to draw traffic to your website. Do some research, find out what key words your potential clients are searching for and integrate these words into your content. The more SEO friendly your site is the better your chances of turning up on a search engine results page. When potential customers type in key words related to your site, an SEO friendly website will show up at the top of a search results page. This is putting you one step ahead of your competition.
Preparing Your Site For 2011
With the new year here, it is about time you make sure your website is up to par with all the trends 2011 brings. Make 2011 the year of giving your customers exactly what they want. If possible, send out a customer satisfaction survey. This way you will know exactly what you customers are looking for and how to please them. Until you are able to find out exactly what they want, here is our list of what you should be doing to keep business booming in 2011.
Continue with the social media. Social media may just more than a trend. Its been around for quite some time now and does not seem to be going anywhere. In fact, social media appears to be reaching a larger crowd then ever. Social media has branched out long beyond your college scene is no reaching a younger and older crowd than ever before. Virtually any product or service can be marketed through the use of social media.
Use mobile marketing. With the Android, iPhone, iPad and a zillion other smart phones, mobile marketing can be just about anything you want it to be. You can use mobile marketing to allow individuals to know what is going on with your business. Sales, deals and promotions can easily be known through mobile marketing via an application, the mobile web or through a text message. Additionally, give mobile shopping a try. Individuals can shop anywhere at anytime, convenience is a major factor for consumers.
Integrate multi-media viewing into your projects. Allow customers to pan, zoom and view all angles of a product from their home computer or mobile device. Provide customers with a life-like experience without having to ever step foot in a brick and mortar establishment.
Develop your content. Refine your content to meet the demands of your consumers. Avoid long, drawn out paragraphs of text. Keep it simple and get your point across. Do not just stop at text, pictures, videos, audio and pod casts can play an integral role in the success of your website. Additionally, make it SEO friendly. You want your page to show up at the top of a search engine results page.
While these may be some of the things everyone else is doing. They work! Be creative and make these ideas your own. Standing out in the crowd is the best way to get noticed and see success as a business.
Tips and Tricks #002
Are you a nonprofit organization looking to use social media to help expand your cause and collect donations? Social media can be a powerful tool in the nonprofit industry when used correctly. Social media allows you to reach an entirely new crowd who otherwise may have been impossible to reach through traditional methods – including by mail or phone. Use photos or video to draw on the emotions of potential volunteers or donators. Once you have your prospective donors hooked, make it easy for them to get involved. Use a donate here button that provides a direct link to Pay Pal. Do not send your donors on a scavenger hunt in order to donate.
Tips and Tricks #001
Looking to sell your business on Twitter? Keep in mind that developing a Twitter following takes time. Give it a few weeks before making any judgments on whether or not Twitter is going to work for your business. When looking for people to follow, avoid following individuals and companies just for the mere fact that you are hoping they will return your follow. It is senseless to have a group of useless followers. Look for individuals and companies that can benefit from your product or service and go after them! Once you have established followers, do not flood their homepages with posts from your business. Keep it simple. Try a post or two each day.
